Promotional Products and Ad Specialties

BrandAwareness

Using promotional products and ad specialties creates brand awareness to your clients, prospects and yes even your employees. Even though 30% of the products used are hats, t-shirts, polos and other apparel .The list for the other 70% can almost seem endless, for the items you can use for your business. Executive gifts and giveaways like pens, pencil, key tags, mugs, water bottles, office, home and kitchen. The options are endless and cost effective ranging from under a dollar to $10.00. You have control on when or how they’re distributed and to whom you distribute to. MASS mdedia like tv, radio, newspapers, classifieds, and magazines don’t offer this type of control to the small business owner. After all, that is one of the reasons you started your own business isn’t it, to have more control over your own destiny. In the future we’ll discuss more on promotional products and ad specialties and how we at MCPROSAD can help you implement them into the marketing of your business. 

RPM Coming May 16th, 2012

RPM

Report on Promotional Products, Email Marketing, and Social Media Marketing

 

As a growing company MCPROSAD has decided to change the format of the Lighting Bolt to just promotional venue. On the other side of things we also wanted to keep our Creative Idea Partners informed with information for their small businesses and non-profits in the benefits of promotional products, email marketing and social media marketing. RPM is also media use in how to implement these products into your business or non-profit.  We will also be bringing back the Biz Spotlight in the RPM. This is an article that high lights a Creative Idea Partners business or non-profit during the months of year. We also will be posting events and encourage you for your feed back to improve on our service and bring value to you through  our surveys.

FOUNDER'S CORNER

Happy Tuesday!

You may recall that when I first spoke with you I said that MCPROSAD doesn’t just sell promotional products we’re the small business' marketing department. It was announced last week MCPROSAD is now in a partnership with Constant Contact. This was not a hard decision to make for us as your Creative Idea Partner. Through this partnership we are able to offer you E-mail Marketing and Social Media Marketing solutions. This is just another way that MCPROSAD is able to promote and market your business. As of the writing of this article the MCPROSAD staff is going through the Constant Contact Expert Presenter Program. By doing this MCPROSAD will be able help coach you in email and social media marketing as well as provide live free seminars on e-mail marketing and social media marketing in the near future. 

Until next week may all your Ventures be prosperous!

Gregory McDowell

Vetrepreneur / Founder of MCPROSAD

http://sites.google.com/site/mcprosad

Celebrating 50Th Anniversary

The MeadowBrook Golf Club is celebrating it's 50th anniversary this year! This 9 hole course is located on US Highway 11 Winthrop, NY it features 3,195 yards of golf from the longest tees for a par of 36 . The course was  designed by Stanley Locke and opened in 1962. Built on rolling terrain the fairways vary from tree lined to wide open. There is water that comes into play on three holes and the type of green is bent grass.. Mickey Locke owns and manages the course. He also is the club's golf coach. Meadowbrook is a daily fee golf course with a 'Open To Public' guest policy. It is a cart access course but walking is allowed. So if you need help with your swing or just want try a new course give Mickey a call @ 315.389.4562.

resources: Golf Nation, Golf Now, Golf Link

NuMED INC

      Here is why I love doing what I do every week I meet with businesses from different industries. From mini storage units, auto dealers, real estate, stores, restaurants, spirits stores, home inspection, paving, tire centers and most recently a winery. As you can see it's a wide range and if I missed you please for give me. So you see before MCPROSAD can even think about you buying we have to learn what it is you do. Most of the time we help provide marketing and advertising for businesses. Recently though we had the opportunity to help NuMED Inc put together a package for an annual employee golf tournament. While doing our research we learned actually what NuMED INC is about, what they do, why they do it, and who they do it for. Sure their products can help us but, who they help the most is right there in their logo. NuMED For Children.
  
    As parent of two children one of which is a cancer survivor. I know what its like watching your child in pain and not being able to do anything. I would like to say thank you to the founder of NuMED INC not just for the opportunity of working with them but, for what they do.Not only do they do it in the US but they also do it around the world and  that is giving children a chance at life.


NuMED INC, History

Since 1982, NuMED has been developing, manufacturing and delivering innovative cardiovascular medical products for the smallest of patients to adults with heart defects.

We provide physicians with the highest quality devices for diagnosing and treating congenital heart disease or compromised peripheral arteries. With the help of our distributors worldwide, we have improved the lives of patients around the world by supplying our defect-free product line in a rapid response time. Many of our products have been designed to respond to the specific needs of doctors, technicians and nurses.

Our commitment to meet our customer’s expectation by creating better products and providing better services will continue to improve with our ongoing quality process. That is why NuMED will continue to lead the world of pediatrics!
 

NuMED Inc. and NuMED Canada Inc., manufacturers of Angioplasty and Valvuloplasty catheters, have a long standing commitment in meeting our customer’s expectations by providing a high quality product. At NuMED, we see quality improvement as a continual process, aimed at satisfying these expectations and requirements at every stage.

With over 40 years experience in the cardiovascular catheter field, Mr. Allen J. Tower has established a proud legacy in helping children around the world with congenital heart defects. He has established the following companies:

NuMED Inc., founded in Hopkinton, New York, U.S.A. in 1984, consists of a manufacturing facility; an extrusion facility, which has experience working with and extruding a full range of catheter materials; and a fully equipped Research & Development department, which is responsible for the design feasibility, FDA testing, and introduction of many catheter designs.

NuMED Canada Inc., founded in Cornwall, Ontario, Canada in 1990, was originally formed to sell and market medical angioplasty devices purchased from the parent company, to cater to the needs of the worldwide market and with the intent of establishing a manufacturing department. In September 2000, NuMED Canada Inc. moved their operations to a new facility. The new building consists of a modern manufacturing department which caters to the needs of the medical community of over 50 countries worldwide with export being 90% of the total product throughout.

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In 2003, Mr. Allen J. Tower was the recipient of the PICS Award for Outstanding Achievement in recognition of his innovative contribution in the field of Pediatric Interventional Cardiology, presented to him in Orlando, Florida.

all information is from NuMED Company Page

Constant Contact in partnership with MCPROSAD

  

 

       Happy Tuesday!

       This week we are excited to announce that Constant Contact and MCPROSAD are  with in a partnership. Being a partner of Constant Contact allows us to provide you with solutions for your

E-mail and Social Media Marketing needs. Constant Contact has provided email marketing for over ten years to 500,000 (and growing) small business customers just like you.

      As a partner of Constant Contact MCPROSAD can help set you up an account and have you test it for 60 Days and the best part it's FREE! That doesn't mean you're on your own Constant Contact will provide with there award winning service and support team.

    Although Email  is what they are known for they also provide full suite for social and event campaigns . OK so were does MCPROSAD come in. We come in during your trial to see if you have any question or provide you with advice you may need to accomplish what you want for your customers /clients. If after sixty days you want it but feel like you won't have the time to do it MCPROSAD can manage your account for you. Until next week may all your ventures be prosperous! If you have questions send me an email I'm here to help.

Gregory McDowell

Vetrepreneur/ Founder of MCPROSAD  

      

Word of Mouth Advertising

         What is word of mouth advertising (WOM)? According to entrepreneur.com WOM is an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product, or service.          

        From Wikipedia, the (free encyclopedia) we get WOM is the passing of information from person to person by oral communication. Wikipedia also tells us the oldest form of WOM is storytelling. 

       Today word of mouth isn’t just what you hear from your neighbors, family, friends, and business colleagues. Oh no it’s also what you hear from Facebook friends, Linkedin connections, Google Circles, Twitter tweets, and any other form of social media. It doesn’t matter if you’re in retail, real estate, automotive, construction, doctor, or lawyer ect….Word of mouth is one of if not the best form of advertising you can have.
      
        Now you’re probably thinking Greg what are you saying don’t you sell promotional products and ad specialties. Well yes and no what I’m truly selling is a creative idea that promotes and advertises your business. Promotional products / ad specialties are the media used to bringing that idea to life. So how does all this tie into you and your business? For instance let’s say that your customer/client isn’t running down the street screaming at the top of their lungs about how they love you. What can help boost WOM advertising? You got it promotional /ad specialties! Someone uses a pen, sees a key tag, calendar, t-shirt, decal or whatever the product may be. That sparks the conversation about who you are, what you do, and where you’re located. Today being the fast paced society that  it is you need  to keep your company name in front of your customers and prospects alike. If you don’t your competitor will.  

Send questions or comments salesmprosad@gmail.com 

In the LIGHTING BOLT Vol. 1 Issue # 4

Why Promotional Products?

You hear a lot about the economy these days. How businesses, government agencies, and yes even non-profit organizations are doing cut backs, on there spending. They try to  find more cost effective ways to fit within their budget. While at the same time trying to reproduce the same results or better.  It cost 6 to5 times more to get a new customer as it does to keep one that already have.  In a study conducted by the Advertising Specialties Institute called the Power of Promotional Products resulted in the following statistics.                                     

                           

• 84% of end-users can name the advertisers on the items they receive
• 62% have done business with the advertiser AFTER receiving the item
• End-users keep products for 7 months
• The average cost-per-impression of a promotional product = $0.004
• The CPI for advertising specialties beats all forms of media (except billboards).

  Why promotional products? To put it plain, simple, and to the point because  not only are they  cost effective they produce results for your bottom line. That is what's important right?
 
For questions or comments email us salesmcprosad@gmail.com


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Lighting Bolt Vol. 1 Issue 3

CREATIVE IDEA PARTNERS

Happy Tuesday!! I would like to say hello to our Creative Idea Partners and if this is your first time reading the Lighting Bolt we at MCPROSAD welcome you. It is with great pleasure that I introduce to you the new look of the Lighting Bolt. We know that as a business owner you are very busy so along with the Weekly Special we have added links to save you time and money. We have also added question and answers column.  It is our goal to develop sound business relationships with our CIPs. We don’t sell and run. We’re here to help you prosper and grow that means for the long haul. Enjoy!

 Please feel free to forward this to anyone that might be able to use our help. Send your questions or comments to salesmcprosad@gmail.com

                Question Of The Week     

What Percentage of promotional products are kept at home is it?

A. 20%

B. 75%

C. 10%

D. 56%

Last Weeks Question

Q: What is the most commonly owned promotional product? Is it.....

A. Caps
B. Shirts

C. Writing Instruments

Last weeks answer in the Lighting Bolt sign up now

Send your answer, questions, or comments to salesmcprosad@gmail.com

      Specials        

START DATE: 1/16/12                                                                                    END DATE: 2/24/12 or while supply lasts 

THE PERFECT TOOL TO BUILD GREAT BUSINESS! 

E99232XP builds 9 functions into one solid stainless steel package including needle-nose pliers, wire stripper, side cutter, awl, file, standard screw driver, Phillips screw driver, knife and swivel clip key chain. Fold-out tools are protected by covers to provide a strong smooth handle for the pliers. The laser engraving will last as long as the tool and the tool will give many years of useful service. 

 

E99232XP - MICRO MULTI-TOOL

Color: stainless steel

Size: 2"l x 1-1/4"h x 1/4"w

Imprint: 1/2"l x 1/8"h on handle cover 

 Exclusively offered by MCPROSAD at 44.5% off the regular price of $6.75   

Now! $3.75 (c) minimum 50

 Price includes 1 position laser engraving. Set-up: $60 (g). Free black belt case & white gift box included. Ship wgt: 8 lbs./50. FOB NY. Production 7-10 working days. Superex

MCPROSAD WebsiteMCPROSAD Online Store
Specials
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Gregory McDowell
Vetrepreneur / Owner
MCPROSAD                                                                        

MCPROSAD(MV1)

Thanks to Rich Rosmando, We pass along this tidbit of powerful information to are Creative Partners .

A PENNY FOR YOUR THOUGHTS

PURDUE UNIVERSITY STUDY

    According to a study at Purdue University, the average American visits their refrigerator 22 times a day.That figures out to 8,030 times a year! It also means magnets attached to the refrigerator are still one of the most inexpensive ways for businesses to gain exposure to their customers and prospects. Each magnet showcases their basic business message: Name, Service or Product, Location and Phone Number (who, what, where message of every sign and business card).

    A medium stock shape magnet in the Best Buys 2011 catalog, at 500 piece quantity is $0.35 each. This calculates out to 1.6 cents per contact based on 22 times per day. However, take into consideration the entire year with 8,030 exposures and each exposure costs just a tiny fraction of a penny!